<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by BWIPassenger:
My initial reaction was similar to most of those expressed above.
After actually viewing the print and tv ads, however, I like them. It is understood that DL is marketing to a very specific audience with this slogan. The pitch will not appeal to everyone, but I don't think the intent was to do so.
The biggest problem is that "Home. You'll Get Used to it." only makes sense in context. The title of the campagin, viewed in print and by itself, seems counterintuitive and silly. The television pieces provide the needed context. The print ads don't invoke the name of the campaign.</font>
I decided to review the entire campaign in more detail.
I was not impressed at all, especially from a veteran advertising agency such as Leo Burnett.
I personally would be embarrassed to have my name included as one of the creators of this campaign, but that is merely my opinion.