FlyerTalk Forums - View Single Post - DL's New Ad Campaign: "Home. You'll Get Used to It"
Old May 11, 2003 | 4:04 pm
  #18  
mikey1003
FlyerTalk Evangelist
10 Countries Visited
20 Countries Visited
30 Countries Visited
25 Years on Site
 
Join Date: Oct 2000
Location: He who dies with the most miles wins!!
Programs: WorldPerks Demoted again to SE, DL 3.1MM Hilton Diamond, SPG Gold
Posts: 11,678
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by UnofficialDLHelper:
Delta unveiled a new advertising campaign in Atlanta Sat., 5/10/03 promoting its extensive flight schedule. The campaign -"Home. You'll Get Used to It" - is the latest effort by Leo Burnett USA, and includes television, radio, print, and outdoor advertising. "These new ads remind DL's Atlanta business customers that Delta can fly them where they want
to go, when they want to go."

"Delta's extensive route network and frequent daily service will bring customers back home to Atlanta to spend more quality time with friends and family." Three new TV spots, breaking May 10, feature humorous
vignettes of frequent business travelers "re-adjusting" to life in their
own homes. The campaign will run through the end of the summer.

To see the print ads, t.v. clips and radio spots, click here.


</font>
Makes me think....Home is where I'll stay because of the screwing Delta is giving us!!!!!
mikey1003 is offline