No reason RSW can't be a focus city like FLL is, many flights to Boston and JFK/EWR are packed. Some more direct flights out west and to the Caribbean from RSW would be great. An RSW-MKE flight would do well here as Midwest and AirTran are too expensive/inconvenient and USA3000 is too unknown compared to JetBlue....hint hint

Rumored flights to JFK-Cancun would be nice for those up in NYC.