From reading rumors about SW having seat assignments I am all for this.

I can never get why WN cannot add the seat assignment feature to the reservation system. It is so simple just draw seat maps and then as the system reservs seats it will show which seats are taken. It won't cost a penny because it's automated. Once it's setup you replace the Boardiing Groups to Seat Assignments and like American you can board by groups Group A B C etc for the seat assignments. Even Frontier has seat assignmnets.