Originally Posted by bensyd

I find it very hard to believe that Branson has the effective ability to sell out of VS and start his own rival Virgin Atlantic and SQ is impotent in preventing it from happening. As an example Branson decides he wants his airline to start flying LHR-SIN, whats to stop him going out buying a plane and giving it all the Virgin hoopla and competing with SQ. It seems a very poor way to run a business when your biggest asset, your brand, is under the complete control of someone other than the company itself, even if he is a majority shareholder. I would certainly like to find out what the arrangement is though.