I didn't say SO exciting. I said it will be an exciting route. What will be exciting is that BUR is an upscale market and that area of California has close connections to Orlando, FL -- both Disney AND Universal have MAJOR theme parks in those city pairs. There is not much direct competition on this route either.

I think you just deceived the word "exciting" in the wrong way. Any new routets that have a good chance of being profitable is "exciting" and welcomed news for jetBlue.