FlyerTalk Forums - View Single Post - If GM & Ford fail, will N. American car rental rates soar?
Old May 3, 2006 | 11:00 pm
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Originally Posted by YVR Cockroach
Would anyone acquire GM or Ford? ...Not sure how much value there is left in these two brands at any rate.
There is enormous value in nameplates like Corvette, Mustang, Suburban, Camaro, etc. The one thing GM and Ford have that the Asian brands cannot match is heritage. Even if they became acquisition targets, which is highly unlikely owing to their size, they would command a premium price because of their legacy brands.
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