Take it easy Brandy.... We're all pals here.

That's not inflation, that's yield management.

Inflation would be if they started charging 30k for a 25k ticket (and for the record, 10-15 years ago that 25k ticket was 20k miles, that's inflation).

Remember, the point of FF programs was to "give away" seats that would go out empty anyway. The 40k award you're talking about is actually pulling a seat out of paid inventory.