Something that occurs to me is that all of these $0, $29, $19 offers whatever are coming through the internet which all of these companies are doing everything possible to get us to use in regards to their products for the simple reason that it costs them less money that way.
As a result of saving that money, there are going to be screwups, like this one, that would not have occured if they had left the human element of a representative of their interests intact.
(That said, I'm not condoning or passing judgement on those who take advantage of these offers.)