Originally Posted by marlborobell
... which does have an IATA code -- it's just that they don't publicize it much. EasyJet is U2. (I actually wonder why they don't put a marketing message around it -- it's not exactly hard to remember, and although they probably can't afford to hire Bono for commercials, you'd think you'd get a 'you too can fly easyJet because it's so cheap even you can afford it' message out of there.)
Interesting. I didn't know that - you do learn something new every day on FT!
Indeed, that is weird. I'll have to mention that to my marketing professor - he'll have a field day with that one, I'm sure...