Originally Posted by manhattan92
If I am paying a full business class fare to London, why would I choose CO over Virgin whan the price is the same and Virgin delivers more?
You answered your own question, but in your first post:
Originally Posted by manhattan92
As a loyal Platinum Elite Continental passenger for well over a decade, I had always assumed that Business First was the best US international business class
CO hypes their product; people think it's good. CO has a lot of advertising, and a stronger customer base to which it can market. NW doesn't hype its product much; people don't know it exists.
So the lesson is actually Marketing 101, not Business 101.