FlyerTalk Forums - View Single Post - Business First-A Tired Product
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Old Apr 16, 2006 | 5:51 pm
  #24  
channa
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Originally Posted by manhattan92
If I am paying a full business class fare to London, why would I choose CO over Virgin whan the price is the same and Virgin delivers more?
You answered your own question, but in your first post:


Originally Posted by manhattan92
As a loyal Platinum Elite Continental passenger for well over a decade, I had always assumed that Business First was the best US international business class
CO hypes their product; people think it's good. CO has a lot of advertising, and a stronger customer base to which it can market. NW doesn't hype its product much; people don't know it exists.

So the lesson is actually Marketing 101, not Business 101.
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