FlyerTalk Forums - View Single Post - Double Base Points is back

Apr 15, 2006 | 7:05 pm

#98

pdhenry

Join Date: Apr 2002

Location: Pennsylvania

Programs: HHonors Silver

Posts: 4,029

Quote:

Originally Posted by big4consultant

So, lets all remeber what HHonors is, it is a LOYALTY program. If you are loyal to a program and FEEL like you get shafted because people less LOYAL than you get better deals from Hilton, I would probably be unhappy too.

Actually, it's a loyalty incentive program. Promos are part of the cost to make a casual customer a frequent customer.

Where do you think they should spend their marketing money - to make a 15 night per year customer a 40 night per year customer, or to make a 100 night per year customer a 125 night per year customer? Does a 100 night per year customer even have 25 more hotel nights in him?

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