FlyerTalk Forums - View Single Post - Delta Air Lines Premieres 'Blue Sky' Campaign in Atlanta
Old Nov 8, 2002 | 9:49 am
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UnofficialDLHelper
 
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Delta Air Lines Premieres 'Blue Sky' Campaign in Atlanta

ATLANTA, Nov. 8 /PRNewswire-FirstCall/ -- Delta Air Lines (NYSE: DAL - News) will unveil a new advertising campaign this month focusing on the extensive flight frequencies offered to customers from its Atlanta hub.
The "Blue Sky" campaign, developed by Leo Burnett USA, will include television, print, radio and out-of-home executions. The new campaign specifically addresses a top customer purchase driver -- flight frequency, and will run through March 2003.

Press Release

Some examples of the new print ads

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