If the fare is £10 cheaper and it costs £10 to buy a decent brekky, I can live with it. At least as long as I still got miles and tier points.
What will kill Connect in the long run is the fact that the London flights have food and the others don't - no consistency, pax confused. What sort of service is that? And if Birmingham to Nice really is onlyonce a week, then BA's problems may not entirely be down to the fare!