Did a search on some of the BA Tyler Brule pages and saw the following. I think it nicely sums things up. I have to say, his last name must be a joke!!!



Originally Posted by FT Letters Page
From Mr Robert Templer.

Sir, In a world that often takes itself too seriously, I must commend you for the excellence of the FT's parodies of the occasional absurdities of the business world.

Even better than the superb work of Lucy Kellaway is your brilliant parody of the design and marketing world by "Tyler Brűlé". Everything from his hilariously unlikely name to his pointless whirl from one business-class lounge to another makes for the most perfect take-off of this vapid world.

His appreciation of utterly obscure brands and his ridiculous delight in absurd products are absolutely brilliant - it could be a fish-in-a-barrel target but it is so superbly over the top. It couldn't be more devastatingly accurate.

The inclusion in last weekend's column of a supremely chic carpet-sweeper was just inspired. Thank you for such superb entertainment.

Robert Templer,

New York, NY 10170, US


Thanks to BahrainLad for unearthing the above.