Originally Posted by MovieMan
I don't know about the rest of the world, but I had Milo (pronounced 'Mee-lo" in Spanish
) when I lived in Latin America as a kid, so it's definitely not only Asian. I was actually surprised to see it in Asia when I moved there.
Well - back to that jingle - it was pronounced "mee-lo" in the malay version, and "my-lo" in the english one.