Originally Posted by Murph
The Jetblue CEO recently mentioned that Jetblue needs to get $5 to $10 more per ticket in order to be profitable.
Now I personally don't expect that to really occur until the majors decide they can't handle the price wars on Jetblue routes anymore, and raise the fares.
But until then I was wondering what things Jetblue could do to raise the per-ticket revenues. My suggestion: In-Air
Jetblue Specialty Drinks! If they could come up with their own
Blue Hawaiian or
Blue Margarita (sorry, not links) and sell them for $5 to $6 onboard (just order them at your seat through the credit card slot), they could add a bit of extra oomph to the cash flow. If they could get enough visiting Brits or rugby teams on their flights, they could probably start a few new price wars.
I really like the bottled Margaritas on TED, so I imagine something along those lines. The could serve them with free salty snacks, for no reason
.
I actually sent this idea to them a few months ago, but haven't heard anything back. I'm sure that means they are considering it.
Any other ideas?
Getting back to this original idea, I say "go ahead". JetBlue is a LCC, and as such, "nickel-and-diming" is appropriate. People can choose what they want, and pay for as much or as little service as they want.
I even think that the coach product on the "mainline" carriers should be more like this. If DL's coach service exactly mirrored the Song experience (instead of incorporating "elements" of it), I'd be flying them in a heartbeat.