We live in a marketing intense world. Our consumer response to this via our spending habits justify the efforts companies make to stick their stuff in our faces every where we turn. I'm willing to bet money that most LCC's will have interior marketing/ads within the next 5 years. It is not a matter of IF, but WHEN. I am still chuckling over the fact that they have now physically altered the trunk (boot - UK) of many taxi's so that they can slap a big advertising piece on the back of the taxi's lift-up lid. What's next square taxi's so that every surface is advertising friendly? It is going to look like a circus-bus when all is said and done. Airplanes will follow suit, at least inside.