The Jetblue CEO recently mentioned that Jetblue needs to get $5 to $10 more per ticket in order to be profitable.

Now I personally don't expect that to really occur until the majors decide they can't handle the price wars on Jetblue routes anymore, and raise the fares.

But until then I was wondering what things Jetblue could do to raise the per-ticket revenues. My suggestion: In-Air Jetblue Specialty Drinks! If they could come up with their own Blue Hawaiian or Blue Margarita (sorry, not links) and sell them for $5 to $6 onboard (just order them at your seat through the credit card slot), they could add a bit of extra oomph to the cash flow. If they could get enough visiting Brits or rugby teams on their flights, they could probably start a few new price wars.

I really like the bottled Margaritas on TED, so I imagine something along those lines. The could serve them with free salty snacks, for no reason .

I actually sent this idea to them a few months ago, but haven't heard anything back. I'm sure that means they are considering it.

Any other ideas?