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Old Mar 21, 2006 | 4:35 pm
  #65  
enRouter
 
Join Date: Mar 2006
Posts: 351
All. A great first day! Thanks for all of your fantastic comments. I will take all of your comments to heart, share them with staff and see what we come up with. I'm doing this for one reason only: to make enRoute better, to engage in dialogue with some of our most important - and frequent - readers and to learn. As this gets longer I will respond to individual requests and questions directly - all of your questions will be answered. I'll start with this: the French/English thing: yes, being a bilingual magazine has its challenges - from design to text lengths. The idea of splitting the magazine has been raised before and there is one simple and one idealistic reason we don't do it: the simple one - advertisers don't want us to split the magazine. And from my point of view, creating the magazine twice is, frankly, boring. Many of the Asian magazines, especially Japanese airlines, do the split run - they have more compelling reasons to do so, of course, given the differences between the English and Japanese alphabets - but it's still half a magazine or, more to the point, the same magazine twice.

And from a symbolic point of view, the thought of separating the two languages into their own spaces/ghettos would leave me, well, sad. It just doesn't feel Canadian. That is another argument, I know, but I feel quite this quite profoundly.

So, the side by side treatment is going to stay. But it can be improved. The last redesign (May 2005) was attempt, in part, to improve the linguistic navigation in the magazine. The arrows, for example, the different font treatments, etc. all done to make the magazine easier to read. I know the dual language thing is always going to have its detractors. No matter how clean we make the magazine, this is going to be an issue. But we are constantly trying to improve the navigation.

Finally - we're looking at rejigging the front of the book. The Jet Set section in other words. And these changes may impact what we end up with on certain pages of the Air Canada section as well. Many of the comments up to now have dealt with Air Canada Altitude material so I thank you again.

You guys are awesome!

Arjun
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