FlyerTalk Forums - View Single Post - WSJ Book Review: The Customer is Always Right
Old Mar 18, 2006 | 3:47 am
  #8  
us2
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Originally Posted by HonestABE
The struggle in Corporate America has always been between the bean counters and the visionaries.

The bean counters only look at tangible value, i.e., let's generate as much current revenue (reduce current costs as much as possible) and ignore the impact this has on potential future revenues (and costs).

The visionaries look at the intangible value of goodwill today (i.e., cutting a good customer a break) in the expectation that that goodwill will come back in the form of higher future revenues (and lower future costs).

Sadly, in all too many cases, the bean counters are winning.

Smart companies and smart managers know that the best strategy is to always "leave a little money on the table." Companies that squeeze their suppliers and their customers out of every last nickel may achieve some short term financial benefit. But, longer term, those suppliers and customers take their business elsewhere.
I think what you're really trying to say is that the human touch and compassion are good business. I totally agree. It's just not the business you get from the person directly affected, it's the business you get by word of mouth from the person who was cut a break under trying circumstances. Unfortunately, the system is rigged in favor of those whose perspective can't get past the next quarter's 10-Q. Anyway, thanks to the OP for a nice story. Reminds me of US back in the day.
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