This is not Pfleuger's first violation on this property...
"Since a November 2001 landslide from James Pflueger's land on Kauai's North Shore sent mud onto Pilaa beach and reef, several actions have been taken against the retired Oahu car dealer."
http://starbulletin.com/2006/03/10/news/story05.html
His total fine at the time: more than 12 million dollars.