Saw this in Tuesday's March 14th Book Review section of the WSJ by John Carroll:

Ten years ago, my wife called me while I was on a business trip to say that she had developed serious complications with her pregnancy and required an emergency C-section, four weeks early. Frantic, I dashed to the airport. The agent at American Airlines, which I was flying that week, said that I'd have to pony up $1,000 for a new ticket and, oh, by the way, I wouldn't be able to get on a flight for hours. Over at United, the agent tore off the ticket for a short leg of my American itinerary and said that she'd make that cover my fare home. A flight was about to pull away from the gate, but she held it for five minutes so that I could sprint over there. An hour later, when I pushed my seat back, sighed heavily and teared up because everything was finally OK with my wife and new daughter -- I had gotten the news over one of those seatback telephones -- the flight attendants brought me a bottle of champagne. Two glasses were tied around the neck with a pink ribbon.

Which airline did I fly as frequently as possible as I traveled often for the next several years? This is not a trick question. American, on my account alone, lost more than $150,000 in revenue to United.

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