Great article Doc...thank you.
Just look at eBay today...over 30 people selling their AAdvantage certifcates from Kellogg's...and AA is just sitting there allowing them to do it. They cannot control it anymore and the free enterprise system of capitalism is taking over, courtesy of the World Wide Web.
If brokers are allowed to do this, we can most likely look forward to sweeping changes in the way frequent flyer miles are redeemed and used. I am sure the marketing departments of the major carriers are discussing this decision with their legal departments. I just hope that whatever comes of this will not adversely affect our programs. There are a lot of people who have worked hard to attain their high balances of miles and points.
This should be a very interesting 12-18 months.