Mr. Jim Cron,

These are certainly troubling times in the US airline industry. With overcapacity, low yields and labor crisises causing huge issues. These demand that airlines adjust their models to increase revenues (however incrementally) and reduce costs.

I fly Northwest and earned well over 100,000 miles last year mostly in paid World Business Class or domestic First class. I have been a Platinum Frequent Flyer (NWA # xxxxxxxxx) with Northwest for 2004, 2005, and 2006. (I do occasionally fly economy class for personal travel.)

My choice of carriers has been Northwest however, over the last few years that choice has become more difficult. With the removal of many meals, in flight entertainment, and even pretzels. The choice remained largely NWA when possible. Even in spite of the "worst domestic F cabin", and in some cases 11 hour connections to get home when I could have flown other carriers ("CO/DL/AA/UA") with far better connections.

I have suffered lost baggage, damaged baggage, mis connections, forced overnights at my own expense and rarely do I complain. I thought I was rather understanding compared to most.

The Coach Choice program however, is the final straw. It says what the marketing materials do not. That is that Northwest does not care about it's loyal passengers.

Northwest advertises and markets its elite programs actively. I have seen huge de-valuations and limitations on the programs yet I remained. This is however one step too far. The introduction of Coach Choice is ill conceived and I do not believe the incremental revenue will by compensated by the loss of the most loyal market segment customers.

Please withdraw this program it will not serve the best interest of Northwest or its loyal customers. It is insulting, degrading, and the person(s) who came up with this idea should be released.