Originally Posted by senatorgirth
I'd think UA. UA would be the dominant partner, the UA name has deeper brand penetration, and CO's smaller with less signage, planes, etc. to change. Plus, as an added bonus, United's easier to say (one less syllable) and there's no pronunciation confusion (is it "Kan-TI-nen-tal" or "Kant-i-NENT-al")
You're smoking something funny - I bet you 5 Continental Currency that Continental has a better brand name accoriding to InterBrand.
-Vincent