Originally Posted by chsb
One other question, which name would they keep?
I'd think UA. UA would be the dominant partner, the UA name has deeper brand penetration, and CO's smaller with less signage, planes, etc. to change. Plus, as an added bonus, United's easier to say (one less syllable) and there's no pronunciation confusion (is it "Kan-TI-nen-tal" or "Kant-i-NENT-al")
