FlyerTalk Forums - View Single Post - OT: Australia's "So where the bloody hell are you?" ad banned in UK
Old Mar 11, 2006 | 5:28 pm
  #6  
Dave Noble
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Originally Posted by ian001
No doubt that's true. But I find the tone of the ad spot on. Not that Australia needs to sell itself to us - witness the threads about SYD over the past couple of months!
Then why help them? Unless they are idiots, they must know the advertising rules in the countries that they wish to advertise in. There was no need whatsoever for the offending word and served no purpose other than to try and spread it by that sort of viral approach

Dave
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