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Thread: Public perception of AC as a brand undergone major positive shift, says survey
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Old Mar 8, 2006 | 2:04 pm
  #15  
ReluctantCanadian
 
Join Date: Feb 2005
Programs: AC*SE
Posts: 453
From Brand Finance's 2005 review of Canada's most valuable brands:

"Air Canada sits just outside the top 25 with a brand value of $612 million, having been affected by lower domestic and international demand resulting from the SARS crisis and the war in Iraq. However, there appears to be an encouraging response from Air Canada’s strong performance in the domestic market, partly due to the positive take-up to Air Canada’s new simplified fare structures, which allows customers to choose the fare that best suits their needs."

Full report.
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