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Old Mar 8, 2006 | 8:47 am
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tcook052
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Public perception of AC as a brand undergone major positive shift, says survey
http://www.canadianbusiness.com/comp...06_68998_68998

Our branding survey reveals that, over the past 12 months, some significant changes in public perception regarding the two carriers have occurred. "Air Canada has repositioned itself very successfully," says Ricardo Pilon, professor of airline management and marketing at the John Molson School of Business at Concordia University. It used to be a David and Goliath story, Pilon explains, in which "everybody felt sorry for WestJet, and Air Canada was always perceived as the big bad boy." But not anymore.
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