FlyerTalk Forums - View Single Post - RuleBuster renamed PerkPass
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Old Mar 3, 2006 | 9:29 am
  #54  
Brendan
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Originally Posted by sbagdon
Sounds like the naming conventions used at Delta. Interesting that under the old naming convention, it was Standard/RulesBreaker... now it's PerkSaver/PerkPass. A reverse of perception? Ah, marketing...

Sounds as if "normal" used to be the lower, and paying more was "bad" (why did I have to pay more?). Now, sounds as if "normal" is the higher, and paying less is "good" (hey, I got a deal!). An attempt at shifted perception, by the providor, aimed at the customer?

Steve B.
UA is years ahead on this psychology. For years they have called their 25K domestic 'SAVER' & 50K 'STANDARD!'
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