FlyerTalk Forums - View Single Post - SFO-MIL in J: BA lowest fare is 2x all others
Old Mar 3, 2006 | 12:18 am
  #9  
Swiss Tony
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Originally Posted by hillrider
So unless something real unusual happens in the next 40 hours (1) BA does fly less than full--to the tune of a minimum of 18 revenue seats, and (2) BA lost at least $5,500 in revenue from us, plus who knows how much for others who, like us, decided to keep the $5,200 additional fare that BA demanded. And AF seems to have allocated the right amount of discount seats on the flight: they're pretty full, but still able to sell seats for last minute business pax.

BA's policy seems like a big loser to me. And if the AF flights are good, AF/SkyTeam will have gained new recurring premium customers.
Hmmm -not sure what this is trying to prove.

Let's assume both planes have 40 J class seats on them.

Very rough numbers, but assume (given the fact you found AF for half price) BA can get $2000 per leg, AF can get $1000 per leg.

AF has to sell twice as many seats to make the same amount of money as BA and it's a widely accepted fact that people would much prefer to sit in a half empty cabin than a full one.

So a leisure traveller has been inconvenienced? No big deal. If BA can keep their product aspirational (and not join a race to the bottom) then great.

BA's traffic figures are due out this morning. Suspect you should read those before saying that the ticket pricing policy is questionable...
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