Originally Posted by ORD1Kguy
Back to the OP's main point though, why would you not get credit for a no-show charge. If Hilton and properties are willing to charge you full price for a no show then why does it matter whether you were there or not, there is no effectual difference to them. They got their revenue which is really what they care about. Hilton can't have it both ways, if they charge you they should give credit otherwise don't charge.
Loyalty programs reward LOYALTY and not necessarily $$ revenue earned. If I am Hilton, I'd rather reward loyalty behavior and not just paid reservations. In the long run, loyalty equates to $$. In the case of a customer that pays for the room but doesn't use it, does that guarantee loyalty and thus future loyalty revenue?
While ORD1Kguy I agree that in the short term, the $$ revenue is the same in either situation, in the longer term I would think that a customer that actually pays and stays at a Hilton is a much more loyal customer than one that just pays.