Maybe its because United is the worst airline out there. You know, do something right and it takes 10 times before people tell somebody, do something wrong and they tell everybody they can stop. I quit flying United 2 years ago because service was SO BAD. I fly over 100 segments a year--a lot of up and down west coast but about 10 coast to cost trips a year and a bunch of Seattle/Chicago. United stinks compared to Alaska. (Of course I do have to do Northwest for east/west and that leaves something to be desired) Maybe the new American connection will improve the east/west flights.
But, Alaska/Horizon gives everybody free micro beer and or special wine in the pm, Starbucks and scones in the AM and great gourmet snacks even on very short flights. Most of all they are FUN FUN FUN.
I flew United during the NW strike and they were even worse than I remembered. And they knew I was a gold member, what were they thinking? Sure blew a chance to re-win any bucks from me. Even worse is the fact that I am the boss and if I don't fly UA, then our travel agent thinks that means the whole company can't fly UA. HAHAHA, they should have been nicer to me. "Employees" who "Own" that company are big time loseers (of money that isn't going into their own pockets!)
Hope this doesn't offend and UA devotees, but try Alaska and then compare before you take a stand.