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Old Feb 18, 2006 | 2:01 pm
  #102  
astralclouds
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Originally Posted by PUCCI GALORE
Ultimately the word is reputable. Would we call Ryanair reputable?
Suffice to say that there is a reason why Ryanair has gained this reputation. Their only variable for competitive advantage is price. And price is not proportional to profit. If you reduce the revenue on a given route, you will have to reduce costs until you reach a lower limit where safety prevents you going any lower. This eats up your contingency and then even minor problems become safety infringements.
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