Originally Posted by PUCCI GALORE
Ultimately the word is reputable. Would we call Ryanair reputable?
Suffice to say that there is a reason why Ryanair has gained this reputation. Their only variable for competitive advantage is price. And price is not proportional to profit. If you reduce the revenue on a given route, you will have to reduce costs until you reach a lower limit where safety prevents you going any lower. This eats up your contingency and then even minor problems become safety infringements.