Continental certainly "sponsors" a lot of charitable and civic events in this part of the country, and gets considerable goodwill for doing so. The annual late spring Flame Tree Arts Festival (on Saipan) comes to mind.

I don't know if they are providing cash or what, but it seems in-kind contributions, or even discounts, would be easier for them to make.

There is no reason customer frequent flyer mileage donations would have to be an either/or proposition with respect to airline donations of services (flights).