[QUOTE=ExtonUS]I have no idea what the "new" US Airways wants to be. They aren't quite cheap enough (consistently) to compete with Soutwest as a true LCC for leisure travelers. They don't have the FC service & network to be a true legacy carrier and get the business travel. I guess they want to be an Airtran, but I am not sure where they fit. The problem I see is I don't know what traveler profile they are after. I don't think they can do very well without a consistent focused effort on one market segment.

To me it seems clear and I think they hit the nail right on the head, time will tell.
In this industry (by the way I almost make a living trading Airline stocks) there are 2 camps leisure and business/low cost and full service. US wants to be the hybrid offering service to both! It seems to me the same as Walmart vs Neiman Marcus and along comes Target! That seems to be a perfect strategy.