Originally Posted by dhuey
From the airlines' perspective, the Maverick awards (have you registered this trademark?) stand a good chance of affecting high revenue customer behavior. If you are at the margins of whether to pay for J, as many businesses are, then any new program that promises to increase the likelihood of getting into J on an award or a mileage upgrade tilts the decision away from paid J
Precisely. The airlines don't care about how many J seats will go out empty: they care bout whether YOU will buy a J seat. One thing's for sure: if you redeem the miles you won't buy the seat.
This same reason explains why standby awards won't work.