I love the idea of innovation in the airline industry (it needs it badly), so I appreciate the OP's efforts to try something new. Still, I see a big problem with the approach.

From the airlines' perspective, the Maverick awards (have you registered this trademark?) stand a good chance of affecting high revenue customer behavior. If you are at the margins of whether to pay for J, as many businesses are, then any new program that promises to increase the likelihood of getting into J on an award or a mileage upgrade tilts the decision away from paid J. Given how expensive paid J is (even with corporate discount), it wouldn't take too much tilting to make Maverick awards a revenue reduction airline nightmare.