This is a pet peeve of mine. I flew PDX-CVG in October and the movie screened was "Cats and Dogs" for the (n+1)th time that month. I decided to pass, and accordingly settled down with MY OWN PERSONAL HEADPHONES listening to music. The Flight Attendant came around and demanded $5 from me. I told her that I wasn't watching the movie. She told me that she still had to charge me because "once my back is turned, you can easily change". I wasn't in the mood to argue, so I just coughed up the money.