I've stayed in a few over the years, they are as others have posted quite a bit like a Days Inn or slightly nicer Motel 6. But hey, for roughly $17 a night for two people (at the 10 pound rate) it can't be beat if you just need a place to sleep
I'll be in the UK next month on the BMI Ord-Man mistake fare, and have already booked a rooms in Wales and near Stonehenge at the 10 pound rate. I will probably book their Wembley location for the three days I planned for London (26 pounds/less than $50 a night, darn cheap for London). Now if I could just find a deeply discounted rental car this would be the trifecta of cheap vacations! ^