I spent about $600 to attend to DO. There were some empty seats on the flights and the Marriott had lots of empty rooms (Larry is on the Marriott Board of Directors.)
I could have stayed home and bought something nice for the $600. I went for interest - not for free food. I could have eaten in nice restaurants all week for what I spent.
Plat's and others that have been flying CO for over 20 years - appreciate CO service and want to see CO continue as a premium airline with the perks that premium airlines offer - like an F cabin, lounges, etc.