I would think this could be a nightmare for the hotel trying to implement. On planes you basically have aisle or window, plus you can typically make your own choice online if you wish.

Hotels you have smoking, non-smoking, king, queen, single, double, accessable, adjoining, upper floor, lower floor, "view"..... plus combinations of the above. Trying to get a non-smoking king with a particular view on the 6th floor, with empty rooms on either side, would be pretty tough to figure out.

Also on a flight, everyone is there for the same duration. Hotels people come and go on different days, making the scheduling even more difficult.

I just look for the well insulated quiet hotels and don't go back to the bad ones.