A major reason I strive for top program levels is that "complaining" does not suit me. Well, formal type complaining anyway.
Top level in hotel programs means being given a decent room away from noise. It's what I expect as a frequent guest. When staying at a Marriott (not a member) I expect nothing......and that seems to be what I receive.
Recently, I was on a delayed AA flight. Returning three days later was a couple that had been sitting in front of me on the delayed flight. They called to complain, were given $180 travel voucher and suggested that I do the same. Told them it is not my style. Two weeks later, I receive an unsolicited $180 voucher from AA. Pretty cool.