I won't quibble with your statistics, straight-flava, but I disagree that these "are just some people who have been dealt a poor hand in life and seem to think being perpetually whiny will somehow remedy this". It is much more likely that the bulk of these people have legitimate complaints and that the reason the majority of complaints are from 1-2% of the people are that those 1-2% choose to write when they have an issue! The rest of the population, many of whom have probably experienced similar problems, choose to do nothing. BoSoxFan45 is correct in stating for that every ten people who experience a problem only one will raise the issue.

Companies ignore customer complaints at their own risk...and this risk is even greater now in the age of the Internet than it was before since word of problems reaches much farther.