In addition to its new route to DXB EI are looking at routes to BKK, SIN, KUL, HKG.
http://www.thepost.ie/ezineSBP/story.asp?storyid=11368
Probably of more benefit to us claiming OW awards than those on a DONEX who may prefer BA/QF/CX in J. DUB-BKK would be 6,126 miles, does EI have the equipment for such a route?