Obviously the awards on this card are set for people who exclusively spend at the partner retailers.

Say for example you spend $50,000/yr. at OfficeMax. (I think they were on the list...) In that case, you'd get enough bonus points that the airline rewards come back into line with other home-grown points cards. I think. I can't really tell for sure.

The hotel rewards are laughable. Uh, if I want to stay at a No-tell Motel, I'll just dig the change out of the ashtray in my car and pay for the room, not spend 7500 points.

The merchandise/certificate awards are laughable, but that's to be expected. This card is totally and completely targeted at people who do massive volumes of spending on a single retailer (or maybe a couple retailers) that are on the bonus list.

And even then, I'm not sure you wouldn't just be better off using your SPG Amex.

As a general-spend card for an average user, it's a joke. A really bad joke at that.