The BMED Club service is certainly a fair bit better than BA's Club Europe product. It has the old Club World cradle seat, AVOD on certain planes and - theoretically - the same food, drink options as mainline though I thought it was a little worse. There are a few reviews on the BA board.

If you do go, Damascus is well worth a day or two. It is a very atmospheric chunk of the 'old' Middle East, without the hustle and hassle of Cairo. In fact, Syria as a whole is a wonderful travelling destination. It is sad it has too much baggage in most people's minds.