Originally Posted by ajnaro
The old Four Points logo was actually the ONLY Starwood logo I found attractive. The laurel wreathed S for Sheraton implies a certain imperial luxury that the chain simply doesn't offer; the four-horses-of-Venice motif for the Luxury Collection is completely unrecognizable for most people; the complicated W for Westin strikes me as effeminate; the simple W for W is just too blockish and doesn’t suggest the successful elegance the chain is meant to have .... The worst of them all is the Starwood logo, which reminds me of a wayward firecracker. I think there is some real design work to be done for Starwood!
Ya just can't make some folks happy with anything!
Being such a mileage/point whore, there are too many other things I worry about on a daily basis as I try to earn more and more and more points. I have to admit, I could have described all of the logos to you without looking them up.......but I've never have analyzed them as ajnaro did.
Me thinks someone has too much time of his hands---unless he is in the design-industry.
Effeminate W?
I gotta think about that one! I've never thought of the Westin logo as being effeminate!