Almost every Airline matches every Airline in any competing non-stop market with the same fares what is at play is how many seats in that fare bucket and availability. The only diff. I see is LUV will price their cheapest internet fares out 3-4 months in advance for know busy days and AWA does not do that. But for business travels booking a week out or less any dif. you see by then is almost certianly becuase of LF not pricing!